Product Strategy
Find the opportunities that matter. Bring together customer needs, market dynamics and business economics to define propositions that differentiate and scale.
Product Leader · London, United Kingdom
Andy Forsyth
Product strategy. Product execution. Data and AI.
I help businesses turn customer and commercial opportunities into products that scale.
Product leader, with experience across start-ups, scale-ups and global businesses including iZettle and PayPal.
What I do
Product Execution
Turn strategic choices into results. Align teams and senior leaders, cut through organisational complexity and deliver important products in demanding environments.
Data & AI
Build deep insight into customers. Turn that understanding into better decisions, continuous experimentation and practical applications of AI.
Selected work
Rebuilt PayPal’s SMB mobile platform
Turned around a declining business, delivering sustained 40% YoY growth and more than $200M in annual transaction margin.
Scaled iZettle’s acquisition engine
Grew annual active customers from <50K to >500K, sustaining 20%+ YoY growth while halving payback time.
Led through multiple M&A events
Led product strategy and integration across intelligentPOS, Selz, Osu and PayPal’s acquisition of iZettle, spanning brand, domain and platform changes.
Launched new markets
Launched iZettle across Europe and North America, helping scale the business from <50K to >500K annual active customers.
Launched new products at scale
Cash Advance ($50M+ revenue), Debit Cards (300K+ cards), Tap to Pay (100K+ users) and Account Linking (1M+ linked consumer and business accounts, 30% higher eng.).
Removed complexity and reinvested
Retired iZettle subscription tiers, intelligentPOS App and the legacy PayPal Business App, simplifying the proposition and releasing $10M+ in annual cost.
Current portfolio
6 product teams
50 cross-functional colleagues
10M+ businesses served
50+ markets
$15B+ in annual sales processed
40% YoY revenue growth (sustained since 2023)
Companies worked with
- PayPal (employed) Global payments, commerce and financial services platform.
- iZettle (employed) Point-of-sale and payments for small businesses; acquired by PayPal.
- Twirl (advised) Early-stage data infrastructure company; acquired by Modal AI.
- Windward Shipping (advised) Maritime brokerage firm (B2B).
- Patrick Ward Consulting (advised) Financial advisory firm (B2C).
- Woodford Medical (advised) Specialist healthcare business (B2C).
- Volta Running (advised) Startup focused on making running more enjoyable (B2C).
Contact
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